5th Annual Southwest Invasion Concert Series and Lifestyle Village
WHO: Concert performances by: Third Eye Blind, Talib Kweli, MSTRKRFT, Deap Vally, Made of Oak (Nick Sanborn of Sylvan Esso), Arkells, Paper Lions, POWERS, Yuck, Little Hurricane, The Young Wild, Bee’s Knees, Transviolet, Great Caesar, Stolar, Green River Ordinance, Jamie Kent, Into It. Over It, Lucky Chops, Night Beats, Overcoats, Gingger Shankar, The Wild Feathers, Wintersleep, and Austin’s own Los Coast and Quiet Company.
WHEN: March 17-19 (specific dates and times listed below)
WHERE: Whole Foods Flagship Store Rooftop and Courtyard 525 Lamar Boulevard Austin, TX 78703
ABOUT: With over 25 concerts, Southwest Invasion creates a village of artists, goods, non-profit organizations, and services for an audience of 15,000 people throughout the three-day event on the rooftop and in the courtyard of the Whole Foods flagship store in Austin.
Held in Austin, TX as a complement to the South by Southwest Music and Media Conference, Southwest Invasion began as a music and experiential event in 2012. Over the past four years, it has grown into a three-day concert series and lifestyle village open to the public, hosted at the Whole Foods Market flagship store’s rooftop and courtyard square. Southwest Invasion draws over 12,000 fans annually who come to watch more than 30 concerts by emerging and legacy bands as well as interact with goods and services developed by microenterprises and socially responsible brands.
Since its inception, the event has earned a reputation for selecting bands and brands on the cusp of widespread success, including Imagine Dragons, the X Ambassadors, and Pentatonix, whose careers broke through to the mainstream shortly after their performances. Similarly, innovative companies such as FitBit and Amazon MP3 took off not long after their introduction to Southwest Invasion audiences.
Previous Southwest Invasion concerts have featured performances by Imagine Dragons, The Lumineers, Capital Cities, Pentatonix, Kongos, X Ambassadors, A Great Big World, Mary Lambert as well as G Love, Matisyahu, Lisa Marie Presley, Suzanne Vega, and The Zombies. Lifestyle partners at prior events include Amazon MP3, FitBit, Klean Kanteen, Lagunitas Brewing, Uber, and True Organic.
Southwest Invasion is curated and produced by Quantum Collective, a consortium of music industry leaders including Liz Leahy, founder and CEO of Tech Company Section 101, and Dan Silver, VP of Creative at Riptide Music Group and longtime record producer of several well-known artists.